Apparently this is a world first, according to the site owners and News24.
Superlogos is a search engine of sorts that bases it’s search and results on the actual logo of a company. Text is not essential relatively. I think it’s an interesting idea and i think it’s great to see South Africans attempting to innovate!
I hope the idea takes and it just might if users are actually as interested in the logo of a brand/company/product as the the site believes they will be.
Theoretically the concept is pretty sound in my mind. I know what the “swoosh” represents (nike). I know what three lines in a triangular shape represent (Adidas) and I can tell you what Facebook, Coca-Cola and many other brands look like without necessarily knowing what they represent or what their core product or job is. I just know. Millions spent on branding and marketing probably attest to the future success of this project.
From the News24 article:
The five main categories include Corporate Leaders, Entertainment, Fashion, Lifestyle and Technology. Superlogos represents the best of the best, with only 24 companies represented in each of the 20 sub-categories.
“For example, if you are in South Africa and want to buy a watch, not only can you find all the most prestigious brands on one page, but by clicking on their logo we direct you to their domestic website, equally if you are interested in the most exclusive lifestyle brands; wine farms, spas, game reserves, hotels – they are all there on one page”.
It’s also great to see a company that started locally representing local users and brands (such as Vide e Cafe).
For now go and have a look at Superlogosworld.com and help these dudes make it to the top!
I’ll email the owners and see what I can do in terms of an interview.
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