The one and only Keo.co.za is our featured blog interview this week. Let’s get into it:
Hi Stu – Can I call you that or is it a secret?
You can indeed, most call me Ig and a lot of other names probably not worth reproducing here.
So your blog is pretty much the most popular blog in the country. How’s that feel?
Pretty dam cool. We never really had anything to compare ourselves against to until Amatomu came along. But it is very rewarding after all the effort from the Keo team in the last three years.
You are a fairly tough guy to get in touch with. Is this something you’ve done on purpose? There is no “contact us” section on your blog in case you didn’t notice!
Funny – people keep pointing that out. Beginning to think we should add one ! There is an email link for the webmaster – thats gets you just about anything you want. And most of our readers just post their questions in the comments and i try to answer them – as do all the guys who write on the site.
What have you done to make Keo.co.za so popular? Is it the sports angle?
Sports in SA was always going to be a winner, and when Keo started the site it was admidst the whole 2003 World Cup debacle, and a little bit of contraversy never hurt, i think our biggest asset was Keo.co.za was one of the first out there in terms of allowing fans to talk back, As opposed to a lot of the traditional columnists who offered an opinion and no channel to challenge it – this has of course changed and just about every media site now offers this facility these days.
We also got quite a lot of paper exposure through the columns Keo wrote for the Business Day, the Independant Group – and this gave us great exposure to South Africans who love nothing better than to talk about rugby. Keo.co.za is also the official online partner to SA rugby and SA Cricket magazine and provides branded content – which also brings us new readers all the time. I also think on any day that you vist the site – you can get a snapshot of the entire rugby world – and leave an opinion – and i think this is our single biggest reason for our success.
Do you ever get berated for what you cover with regards to black/white/racial sports? Too much rugby, not enough soccer, too much cricket?
Keo is essentially a rugby site, we didn’t really cover anything else until the end of last year when we added cricket looking to the world cup in the West Indies, it was met with mixed reaction, some didn’t like it, some did. In terms of the politics in sport – we do cover it and it generates a lot of debate – not all good . We have had a couple of requests not to publish stories covering the political side of sport – but the reality is we publish news and if we don’t publish it – someone does in the comments and the debate will go on.
If anything we get more complaints about stories we have missed !
What do you think makes SA such a special place to live?
Dude, you have to ask ? It Rocks !
Is our sporting culture different to that of other nations or does every nation think that?
I think we are particularly unique for a variety of reasons, South Africans love to rally behind winners – Look at the RWC wins – dam it sounds sweet to say wins and not win – , The African Cup of Nations win, all our Olympic athletes – we love them and we celebrate them and back them to the hilt as long as they win – if they don’t South Africans can be a little harsh on passing judgement from the couch. But i think most nations have the same vibe – everyone wants to win, we just seem to create obstacles to our success whenever we can.
Are there any future growth plans for Keo.co.za or other projects you are planning?
We have endless ideas about expanding the site, but time and money tend to get in the way, i hope by next year we would have added a couple of podcasts and video casts, we are looking at a shopping section for supporters. Hopefully in the next few weeks these ideas will firm up and we will implement them. My biggest fear is to be just another rugby website – we want to be the place rugby fans visit on the web because we are the best at it – not because the site has endless features.
You don’t often cover women’s sports, is that going to change or do I just keep missing all those blog posts?
I think in the 7000 odd articles in the databse – 5 are about the Womans Bok team – so in short no we don’t really cover womens sport.
Do you truly believe that sporting patriotism has an effect on the broader community in the long run, like the RWC win for example?
Yea i do, its been shown time and time again in SA and abroad. People need heroes. And our sporting stars tend to deliver more often than not. Its a great unifying force.
In closing, what do you have to say to all your loyal readers and all those amazing South African sports fans?
Without you we wouldn’t be where we are today, we luuuuurve you.
Thanks alot for participating Mr Keo! Keep on rocking!
Keo is probably Mr Keo himself ! But you cannot mention the site without mentioning – Simon, Jon and Ryan who generate our copy all day and all night. They deserve alot of repect and take a lot of flack.
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