Today while expecting new business cards I was presented with a package that included a new cellphone, pre-loaded with airtime, a Nando’s flashdrive and instructions from Kagiso, the “New CEO”.
Here’s a photo of the package:
I think this is a fantastic campaign for a few reasons:
1. I was expecting something else (my business cards) so this played in their favour
2. It is a well-executed campaign filled with customised goodies like a cellphone box and cover inside and out, customised flashstick and instructions to call a number on the cellphone you are given.
3. Having worked at Vodacom SA, I know how difficult it is now with RICA, to do a campaign of this kind.
4. Neat execution.
5. I was not contacted by the PR firm to ask for my details. They found them and sent me the package. Impressive.
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