A friend of mine recently started a little business that is keeping her hands, or shoes, full. This is a short interview with the owner and artist of Laced Up, Stephanie van der Jagt. Laced up basically provides customers with custom shoe artwork.
You can check out the Facebook group or email Steph at: firstname.lastname@example.org
So Steph, tell me about laced up… what exactly do you do, to what and how?
Hey Nick. So the whole concept started when one of my best mates was moving overseas for a couple years and I wanted to make him something that was unique and that he could use but was a once off. He was really into ‘All Stars’ at the time so i just decided what better way then to personalise a pair of sneakers for him.
So basically its whatever you can imagine, from football insignia to lyrics to national logos to band images, all hand drawn and styled onto a shoe. The color ones are the most poular but I have just done some black outlined images on a pair of grey sneakers and the look amazing!
Is this a side project for you or a fulltime thing?
It started off as a side project but the more it grows and the more opportunities arise the more I just dive in I guess.
Have you only promoted Laced Up on Facebook and online or do you do some “real world” marketing?
at the moment its only online but I’m starting some ‘real world’ marketing where I will be placing single sample shoes in stores with flyers attached to the lacers just to get the product out there a bit more.
How long does it take you to finish a design?
Once I have the shoe the turn over is about 2 days. obviously this depends on lead times depending on how many pairs I have on order at one time.
Do you only do shoes?
At the moment I’m only doing shoes but I am looking at adding other products mid-year such as hats etc.
What sort of price ranges do you cater for? Can I afford the wonders of your work?
The price at the moment is a two part thing. part one- the shoe. there is no mark up on this as its your choice what brand of shoe you want. either you can supply it or I can buy them for you. then the designs cost R150 for the standard heal to mid foot and R215 for the entire shoe.
Anything else you’d like to add that I’ve left out?!
It really is an endless process that allows the customers any option in style and design – it is a truley customised once off piece.
Thanks for taking part in helping me explain to my readers what it is that you do.
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