The video below was originally distributed via email in powerpoint format (or at least that’s how I received it first).
I received this email about 10 times in the space of 3 days. Impressive by any viral email standards I think. If you haven’t seen the video yet, watch it. It’s not half bad and definitely sums up the way forward fairly well for this world cup.
Now, here’s the story behind the email as told by HomeComingRevolution:
After Bafana Bafana’s exit at the first round of the 2010 Soccer World Cup and the support that they had received from South African citizens, Rebecca Sehloho wrote a poem. The poem captured the importance of being fantastic hosts which goes beyond the soccer and
deeper into what the tournament is about.
Rebecca and her colleague Anthony Prangley harmonised their proudly South African voices with memorable images to inspire the nation to look at all the positive that has resulted from the World Cup. They saw the need to remind South Africans that it does not matter if Bafana Bafana didn’t win. It’s much bigger than that – South Africa has won!
Martine Schaffer, Managing Director of Homecoming Revolution said: “Anthony sent it to us on the morning after Bafana Bafana were eliminated. We realised the potential of this viral message and the stronger uniting message that it had for South Africans. A few emails were sent out and within the space of an hour, we were receiving it back into our inbox. The creators had no idea of how quickly this message would spread and we are thrilled that they chose to associate it with the Homecoming Revolution. As a nation we are seeing a growth in our identity with our soccer team, our country and our amazing achievements in hosting this World Cup. This is also stirring up heart-sore emotions amongst our South African Diaspora. We have so much to celebrate and this succinct, emotional, visual message sums
up how we are feeling. Proud.”
Let’s keep it going. The World Cup is about being friendly hosts and fantastic fans of all the teams. Each of us can do something. This is our chance.
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