In case you haven’t heard the 5FM adverts I though that it was valuable for me to alert you to the 1 in 100 000 campaign.
DJ Fresh is trying to meet 100 000 people in 1000 hours. That’s a big call and it’s all to raise awareness about Leukaemia.
Here’s some background information:
A person suffering from Leukaemia has a 1 in 100 000 chance of finding a bone marrow stem cell donor match.
That’s 1 match for every 100 000 people.
Most of us won’t meet a 100 000 people in our lifetime!
In fact, if you lived to be 90 years old, you’d have to meet 1 person every 8 hours, from the day that you were born, until the day you die,
To illustrate these odds The Sunflower Fund has challenged DJ Fresh to try and meet 100 000 people online in the 1000 hours leading up to The Sunflower Fund National Bandana Day on the 12th of October 2010.Once on the website visitors can ‘meet DJ Fresh, send in sms donations as well as sponsor some of DJ Fresh’s meetings on our sponsor page.
It’s for a really good cause and every bit of media mileage will help.
So spread the word, visit the site and raise some awareness.
Popularity: 15% [?]
