Categorized | Culture

Die Antwoord sign international record deal

Posted on 13 March 2010

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Yes, it’s true that Die Antwoord has signed (or will soon be signing) with Interscope records, it’s been reported on BoingBoing and subsequently The Times Live website.

I can’t write it any better than BoingBoing has already so I’m going to quote them and then send you on to their blog post and Die Antwoord’s website.

The South African rap-rave internet star known as The Ninja grabs my face by the cheeks. He leans forward and stares into my eyes, like a large savannah predator about to inhale a hamster.

“And that’s what I did to Jimmy Iovine,” he says. “He didn’t seem to like it, but nobody told me it wasn’t cool to do that. And then I kissed him on each cheek, because we were making a deal like you do with the mafia. Die Antwoord is in business with Interscope now.”

It’s been just over a month since a friend emailed me a link to their music, and I blogged here on Boing Boing. They had fans before, but what exploded in these past four weeks is the stuff labels and artists dream of: Die Antwoord became a living meme of unprecedented velocity, propelled into global megawebstardom faster than any act I’ve ever seen. Ninja tells me that in addition to shaking hands with Interscope, District 9 helmer Neill Blomkamp plans to direct Antwoord’s next music video, they’ll likely be performing at the Coachella festival, and a film is in the works.

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This post was written by:

Nic Haralambous

Nic Haralambous - who has written 999 posts on SA Rocks.

I am the editor, owner and founder of SA Rocks. This project is close to my heart and keeps me sane and grounded in a country filled with diversity, enthusiasm, confusion, frustration but above all, hope.

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12 Comments For This Post

  1. Gravatar Eljay Venom Says:

    IM GLAD TO SEE LOCAL TALENT SHINE

  2. Gravatar Frances Says:

    Die Antwoord is a joke; i’m ashamed to be associated as a South African.

  3. Gravatar Nic Haralambous Says:

    You’re entitled to your own opinion, even if it’s wrong, it can still be yours.

  4. Gravatar andrea Says:

    I think these guys are the greatest! :) Thanx for the post. Such a new fresh zef style that i’ve never heard before. I also really love their “Sail Away” song that i found at their uber coole fansite @: http://www.dieantwoordzeflings.com LOVE IT!

  5. Gravatar Eljay Venom Says:

    @frances, then go to nigeria

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