It seems as though a major event being held in SA is finally making use of the massive potential of mobile phones.
With mobile penetration in Africa and South Africa more specifically being huge (some say 97% of our population have cellphones) it is a wonder that it has taken this long to use Cellphones for live updates, live info, live streaming and viewing of events that they can’t get to.
The Indian Premier League (IPL) cricket tournament being hosted in SA and has decided to make use of migg33 to give cricket fans mobile chats with players, let them meet players and cheerleaders, chat with other cricket fans live during matches, stay up-to-date on the latest news from their favourite teams and get live ball–by-ball commentary and scores.
I am sure that if this is publicised correctly and activated in the correct way it will be well received, as long as the execution of the features is up to scratch this could be a very exciting initiative for sports fans and followers the world over.
Initial live chat schedule so far:
14 April
Glenn McGrath (Delhi Daredevils)
Daniel Vettori (Delhi Daredevils)
15 April
Adam Gilchrist (captain of Deccan Chargers)
Bangalore Royal Challengers – 3+ times per week (players, coaches, cheerleaders)
Many, many more to come –Schedule being finalized with teams in South Africa
South Africans can get in on the IPL excitement by texting “cricket” to 31273, or by logging onto m.mig33.com/cricket on their cell phone.
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