It starts with you – new ad for South Africa

Posted on 30 January 2009

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I have been involved with the It Starts With You organisation (see the video to your left) and the IMC on and off over the past few years.

I am absolutely blown away by the campaign that the Jupiter Drawing Room has put together for them. Have a look:

What are your thoughts? I am quite intrigued by the pay it forward sort of approach that they have taken. I like it. You give, others will see you give, intervene, be nice, kind and do the same and the process is doubled in effort and so on and so on. Let’s hope it’s a real possibility.

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This post was written by:

Nic Haralambous

Nic Haralambous - who has written 999 posts on SA Rocks.

I am the editor, owner and founder of SA Rocks. This project is close to my heart and keeps me sane and grounded in a country filled with diversity, enthusiasm, confusion, frustration but above all, hope.

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5 Comments For This Post

  1. Gravatar George Seboya Says:

    Yes it starts with me or with you, better still with us. Try with small contributions to address UNEMPLOYEMENT.

    You will need to visit a page for Self Employed Executives (SEE) who believe in themselves, who know they can and will do when they decide to do, because they are go getters. They are not afraid to increase their income 10 fold, 20 fold or unlimited fold.
    Are you a SEE already, or are preparing to be one?
    There is a saying in some South African townships that Americans love to count billion dollars while South African are scared to count millions. It frightens them to count millions. It’s too much. They have to have bodyguards if you give then millions. That will take away some freedom. Maybe it is not true. But we all know that SAPS are our national bodyguards and they can’t cope. It makes sense to have one and afford it. If you don’t make a lot of money, how are you going to going to give notable charity, how are you going to tour the world, how are going to hajj, how are going to move to crime free golf estates, how are going to drive the latest 4X4? Are you satisfied just reading about it in car magazine? Are thinking of yacht one day?
    You may be a student, a pensioner, a full time employee, a full time home executive, an experienced sales person in general sales or advertising sales, or whatever legal background, you are welcome as long as you are a SMART person, who works smart, not hard working.

  2. Gravatar coda Says:

    Love it! Great ad

  3. Gravatar Cluckhoff Says:

    I love this add. There are very few ads that give me that warm and fuzzy feeling, but this one really hits the spot and a campaign such as this is long overdue.

  4. Gravatar Dianne Shelton Says:

    What a great initiative. We at getclosure! are also about building a better South Africa and providing each and every person with equal opportunity to be heard. We like to encourage consumers and businesses to get involved and use their resources to support causes like this one.

  5. Gravatar Michael Glenn Says:

    A wonderful project and a beautiful commercial. Can anyone tell me the name of the song used in the commercial? Is it available on CD?

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  1. Get Wildly Creative About South Africa – Crowdsourcing : We Blog The World Says:

    [...] It starts with you – new ad for South Africa [...]

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