Yes, it’s a stretch that a ringtone could make a person “Condomise”. But what if it can? What if it makes a difference?
I think that some sort of exposure to the cause of safe sex is more than necessary in today’s day and age. Teenage pregnancy, HIV/Aids, and STDs just to name a few issues that arise through unprotected sex. South Africa is no exception and in fact I’d be willing to argue that we need something like this more than India.
Why I think this is a great idea is that it has potential to “go viral” amongst the right age groups and those who need some sort of awareness raised.
Here’s the advert from India:
- “All You Need Is Love” by 156 Countries
- The Topsy Foundation’s brilliant Aids recovery advert
- Rape-Axe – the anti-rape product
- HIV/Aids – We’re starting to make a change
Popularity: 4% [?]