Wine is a fairly fundamental part of SA in one way or another. We have vineyards, wine, wine routs and hell, we love to drink the stuff.
As you’ll know if you read SA Rocks regularly, we love wine too.
So in light of this I have decided to take a look at Wine Country!
The first thing you see when visiting the site is the apparent focus on wine. Don’t let that trick you. There is more to this site than a glorified wine list!
Features include real estate, news, events, lifestyle, food and accommodation.
Clicking on any one of the various sections will give a list of sub sections that you can peruse and read for your interest. I particularly like the Wine and Food pairing section (something I struggle with).
Straight from the horses mouth:
It focuses on the Paarl Wine Region initially, creating a single point of entry where visitors can discover and explore the true beauty and wide range of facilities, events and activities on offer, that would solve the long overdue problem of fragmented marketing approaches and position a collective wine region as a destination of choice.
I believe that by combining these value propositions and marketing a region as a whole would serve greater online benefits for tourists visiting South Africa.
I think that Henre is on to a great thing here in terms of concept. Exposing the wonderful niche areas that SA has to offer. Many of the smaller places in SA are beautifully equipped with more than simply a wine farm or a nice quaint lodge or guest house.
This is potential a great project that can be expanded upon (and I think that’s the plan) to showcase what SA has to offer on a broad but niche scale.
I like the site. It can be a bit overwhelming to navigate, lots of information and lots of detail incorporated in to the site. But that just means that Henre has done his homework!
Get over to Wine Country now and see for yourself!
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February 8th, 2008 at 11:37 am
Hi Nic, thanks so much for the exposure. Every bit helps tremendously.
We’re definitely more than a wine portal, we’re a regional portal centralised around a world renowned product, wine.
Interesting to note is that we’ve just signed the deal with “Fynproe” magazine, surely one of the top Afrikaans wine magazines in the country. We will exclusively carry their contents and also create an English online version.
The events section is something we’d like people to pay special attention to. Everyone will be surprised at the host of things there are to do in this little region. We need to familiarize our people on what we have to offer and then position that in front of a global audience.
2. At this stage, social media features like Facebook, Youtube and Flickr are actively introduced and serves us a great deal. However, as the project grows and the demands from our web friends define the project, we will constantly be adding new elements.
We will be including more regions as we continue. Essentially, we’d like to include every wine region in the country to establish a single entry point for wine tourists to our country.
We’re currently looking at ways to ease the navigation issue, but I hope that it proves the width and depth of contents on the site. And to be honest, it’s probably not 15% of what we still need to publish.
I should stop harping. sorry. Thanks for the post.
March 3rd, 2011 at 6:49 pm
You could definitely see your skills within the paintings you write. The sector hopes for more passionate writers such as you who are not afraid to say how they believe. Always go after your heart.