SA Rocks

This weeks interview is with Candice Poole. Candice is started a company called Heartfelt Project. I wont leak any information, let’s have Candice tell us more:

Hi Candy, Thanks for chatting to SA Rocks.

Tell me a bit about Heart Felt Project.

Heartfelt Projects is a women empowering, job creation and skills development project. We bring you a range of products all proudly made in South Africa. Each item is a unique work of art hand signed by the artist. The Designs are not only one of a kind – but ones that come from the soul of each and every women. – They are currently available on T-shirts in white – but can also be introduced to bags, blankets and pillow cases by order.

How many people are involved in the project right now?

At the moment we have five ladies working on the project in Alexander, Johannesburg. There is one lady here in Grahamstown who is a Granny who up until now was barely surviving on her pension. I hope to grow the Grahamstown team soon, but our intention is to sustain the women, so we don’t want to grow too quickly without knowing that we are able to support them.

What is your personal goal for starting the project? What do you get out of this?

My personal goal is to make a difference in the lives of others. What better way to do it then by creating beautiful products that have soul. By empowering women, using my creative side and doing something that I love, I get happiness and joy!

What were the ladies you are empowering doing before you started helping them?

The group of ladies in Joburg were generally unemployed, either living off their pension or occasional part-time cleaning jobs. Their own goals are to be able to work for Heartfelt Projects full time so that they can look after their families.

How can the public help you?

The public can help us by buying our products, we can make up just about anything one desires.Heartfelt products make wonderful corporate gifts. I like to think of our company as a way of donating to a worthy cause, with the bonus of receiving a stunning item. We are very excited about how far we’ve already come with our Heartfelt project, and with the help of the public we feel we can take it even further. We do custom made orders for the corporate market, so contact us for your next corporate event.

In a very short time we were nominated for business of the year by the Roodepoort Chamber of Commerce. We got into the finals, so we must be doing something right.

Do you think that there is enough “charity” work going on in SA?

Yes and NO. I do feel that there are allot of wonderful people doing amazing things, we just need more people to stand together to help others.

Why Grahamstown? Why not move up to JHB or CT where things happen?

Grahamstown is my base and my intention is to have a group of ladies in every town in South Africa eventually. Although the products are being made here, our target market is in the bigger cities. At the end of the day our world is so small, so it doesn’t really matter where you are, as long as your heart is in the right place.

Thanks Candy and great work on your initiative, let’s hope that more people take your lead and get things moving in SA!

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