Last week I took a look at the sudden expanding video sharing market to hit South African shores and as a further extension to this a lot of money is being pumped into the promotion of user generated content locally by means of podcasting.
If you don’t know what a podcast is, it’s simply a digital media file that is distributed over the Internet using syndication feeds and is then played back on digital music players and PCs. It is distinguished from other digital audio formats by its ability to be downloaded automatically, using software capable of reading syndication feed formats such as RSS.
Apple, Coca-Cola, 5fm and Mini have collectively joined forces to promote the idea of Podcasting by running a competition which starts on Monday 19 March and they’re offering prizes totalling R250,000. There are two ways to win – either upload your own podcast or cast votes for your favourite ones at www.getpodcasting.co.za.
Not only are these big companies promoting the idea of podcasting but they’re helping people in creating the content as well. Every day, Apple retail locations will be running free podcasting sessions at 12:30pm and 5:30pm for an hour from Monday to Saturday. You can use Apple’s equipment, Internet connection and their expertise totally free of charge!
If you were ever in doubt before that user generated content is the way of the future this just shows how committed big businesses are in getting the country moving forward on the technology front by facilitating and promoting content created by real-world human beings.
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Popularity: 2% [?]
March 15th, 2007 at 7:18 am
I think we need an SA Rocks podcast “Rocking it Live” and we need to get some really massive celeb, like Mark Shuttleworth to interview… lets make it happen and win a competition… what do you think??
March 18th, 2007 at 3:13 am
UPDATE: Before you unleash your creative skills on the South African community be sure to read Chilibean’s post called “ipodcast competition is not for me“.
March 18th, 2007 at 2:32 pm
ouch! thank goodness we have chilibean Paul to keep an eye over us as we boldly go >>
we need a little more education on Creative Commons not just within our community but for the corporate giants wanting to play in our playground: big hands can so easily squash creative endeavour flat.
For those who watch TEDTalks – go watch Charles Leadbetter’s talk on exactly this issue!
November 16th, 2009 at 7:30 am
I started Podcasting about a year ago and it is more exciting than blogging. I love podcasting maybe because i love music so much and radio programs when i was still a kid.
October 5th, 2010 at 12:56 pm
i have a podcasting website and i got some good deal of subscribers too`*’